Sportsbook Software

Discover the INNOVATIVE CLOUD Sportsbook, a robust sports betting software platform for those who plan to start or expand their online betting business.

The Sportsbook enhances player experience and supports business growth, making it ideal for any iGaming operation, including online casinos and poker rooms. The tool is compatible with any iGaming platform and offers various launch and integration options to fit your specific business needs.

Stand out with unique gamification tools, exclusive bonuses, jackpots and a powerful content management system (CMS), enabling bookmakers to manage website content, enhance SEO, customise user profiles, and much more.

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Expertise

INNOVATIVE CLOUD Sportsbook launched in 2020

Innovation

Security

Managed trading services, risk-management tools, and data science applications

Sportsbook Software Features

The INNOVATIVE CLOUD Sportsbook software is equipped with all the essential modules to handle operations, marketing, accounting, and more.

Platform-independent

Seamlessly integrate sports betting into your preferred platform, whether it's the INNOVATIVE CLOUD Casino Platform, any third-party casino system, poker network, fantasy sports environment, or other software solutions

Sports Betting Bonuses

Get timeless (Freebets, Cashback, and Comboboosts) and unique (FreebetBooster, Hunting Bonus and Tournament, Lootbox Bonus) bonuses

Full Customisation

Benefit from the user-friendly CMS for effortless SEO, quick localisation, live chats, and more, with minimal to zero developer support

Back Office

Benefit from instant data reports, bonus analytics, detailed player info, an easy-to-use bonus setup system, and support for multiple languages

Sports Jackpots

Maximise player experience with the Jackpot Aggregator, enabling you to set up both branded and cross-branded jackpots

Risk Management

Ensure business and player safety with 24/7 risk management and anti-fraud support, including suspicious activity checks, responsible gambling, GDPR compliance, bonus abuse prevention, and player activity monitoring

Mobile App

With 90% of GGR generated from mobile, we offer a fully-featured mobile version available through both app stores and our website

Sports Betting Odds Providers

Provide reliable sports and esports odds through partnerships with top-tier providers in the industry

Facts and Figures

Launch your sports betting business with INNOVATIVE CLOUD and tap into unparalleled sports and market coverage.

2,000+Target Markets Served

200+Sports Offered
(Esports Included)

1000,000+Live Events Featured

Awards and Accolades

Best Sports Betting Provider in the BalticsBSG Awards 2023

Rising Star in Sports BettingSBC Awards Latinoamérica 2022

Shortlisted Sportbetting Provider of the YearSiGMA Balkans & CIS

Innovative E-sports Product of The Year AwardSPiCE South Asia Eventus Award

INNOVATIVE CLOUD Sportsbook Testimonials

Hear what Sportsbook business clients have to say about working with INNOVATIVE CLOUD.

Igor F

The platform is user-friendly, reliable, and offers a wide range of sports markets. The seamless navigation and quick load times enhance the overall betting experience, the live betting and odds are competitive. We would rate our experience with the business account management team highly. They’ve been responsive and proactive in resolving any questions or issues we had. Professionalism and attention to detail have been crucial in ensuring a seamless experience.

Igor F

Goldenstar Head of betting

Kyle Lawson

Working with INNOVATIVE CLOUD has been a positive experience, largely thanks to their Dedicated Business and Technical Account Managers. Their availability and proactive approach to assistance have been invaluable. The team regularly checks in, takes our feedback seriously, and works diligently to find resolutions. The INNOVATIVE CLOUD Sportsbook platform impresses with its extensive offering, covering both traditional sports and esports. Additionally, it provides multiple options for various types of sports promotions, enhancing our ability to engage with our audience effectively.

Kyle Lawson

Metaspins Sportsbook Manager

Pavel Timofeev

The INNOVATIVE CLOUD Team is amazing! Their quick responses, professionalism, and ability to implement ideas make our collaboration a real success. Our collaboration is not just a professional partnership; it's a great friendship too. Let's keep up the great work and continue to achieve amazing results together!

Pavel Timofeev

Boomerang Head of Sports and Analytics

Sportsbook Software Perks

INNOVATIVE CLOUD betting business software is a successful combination of essential tools and innovative strategies for bettor engagement. With robust risk management, dedicated customer support and transparent operations, Sportsbook is designed to empower operators to excel in different markets.

Flexibility and Customisation

Our Sportsbook CMS provides full customisation of your sportsbook site, allowing you to create, manage, edit, and store content without requiring any programming skills. This user-friendly system enables effortless SEO optimisation, swift localisation, and live chat integration, all while minimising the need for developer support. As the core of any sports betting website, the CMS empowers bookmakers to have complete operational control, making it easy to adjust site content and performance. From one intuitive and powerful hub, you can seamlessly adapt your platform to meet evolving business needs.

Tune site navigatio
Provide translations
Customise footer
Define SEO settings

Frequently Asked Questions

What is a sportsbook platform?

Basically, a sports betting platform is an online hub where users can place bets on sports events. It represents more than just a mere website – it is an intricate software ecosystem for online sports betting management.

For players, it offers diverse betting options across multiple sports. With an intuitive interface, bettors access odds, place bets, and track live updates. What's more, these software systems usually offer live events for betting and provide statistical insights to aid betting decisions.

Regulated by gambling authorities, these sports betting platforms ensure fair play, manage wagers and calculate payouts. Operating within legal frameworks, sportsbooks aim to create a secure environment for users to engage in sports betting, combining convenience with real-time information for an immersive betting experience.

What is a sportsbook software?

Which are the must-haves in the best sportsbook platform?

Which regulatory frameworks does the Sportsbook comply with?

Sportsbook Solutions

Select the ideal integration option to launch your sports betting business with INNOVATIVE CLOUD.

White Label Evolution Solution

The White Label Sportsbook platform caters to both startup ventures and standalone businesses. Enjoy a fully prepared business package, complete with integrated payment systems, technical and risk management support, a personal account manager, and a platform, allowing you to prioritise player outreach, engagement, and operations.

Sportsbook Integration

If you already run an iGaming business, whether it's an online casino, poker room, or other, we provide four integration options for adding the Sportsbook. Integration can be done via the Sportsbook (API and iFrame) or through the Game Aggregator (API and iFrame), both with full support from the INNOVATIVE CLOUD Team.

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Ready to kick off your sports betting business?

Learn how to start an online sports betting business with the INNOVATIVE CLOUD Sportsbook and become a bookie

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