Sportsbook Integration

The basic premise of iGaming is that casinos and sports betting are inseparable and complement one another. An operator that offers a winning combination of both casino and sports can maximise their revenue by increasing cross-project traffic, creating a cohesive and accessible player experience.

What are the best ways to integrate the Sportsbook into your existing business? Since every project's technology stack, end goals, and starting point differs, INNOVATIVE CLOUD provides two main options, each with two set-up approaches, for integrating the Sportsbook module. Whether you require Sportsbook API, Sportsbook iFrame, or an innovative integration via the INNOVATIVE CLOUD Game Aggregator, with API and iFrame options available as well, our team provides assistance with complete technical support to ensure your iGaming success.

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Why INNOVATIVE CLOUD Sportsbook?

Сustomisation and project management options

With a dedicated back office, bookmakers can manage all projects centrally, setting up unique data-driven bonus policies and scaling up efficiently. The integral CMS allows the operator to manage a website and its content independently, without developer help.

World’s leading crypto processing

Integration with CoinsPaid enriches INNOVATIVE CLOUD bookmakers' opportunities and allows players to use both crypto and fiat currencies for betting, ensuring operators' financial security and transaction speed.

Seamless wallet

Regardless of whether INNOVATIVE CLOUD or a third-party platform powers your casino, the INNOVATIVE CLOUD Sportsbook ensures a seamless cross-platform wallet across gaming and sports.

Unique market bonuses

The INNOVATIVE CLOUD Sportsbook offers a cutting-edge gamification portfolio filled with tried-and-true bonuses, as well as a set of next-generation offers and tools. Moreover, the Sportsbook clients will soon have access to the Jackpot Aggregator, a software tool for managing local and global jackpots, enhancing the gamification experience.

Risk Management

Managing risk in sports betting is not gambling but determining a bookmaker's financial and reputational success. With full technical support, the INNOVATIVE CLOUD in-house team takes care of betting fraud, GDPR, and responsible gambling issues.

ISO 27001 Compliant

We maintain an ISO 27001 compliant Information Security Management System, safeguarding our assets and our customers' data. Join us in securing your own data by exercising due diligence and following basic security rules.

Sportsbook integration capabilities

Currently, we offer two integration methods: standard via the INNOVATIVE CLOUD Sportsbook (2 set-up options – API and iFrame) or integration via the Game Aggregator (either via API or iFrame). Check out your business's options below.

Sportsbook: API

Being probably the fastest and most coherent technical option, the API integration option is the preferred choice among INNOVATIVE CLOUD bookmakers.

Aside from providing the most hands-on control, the INNOVATIVE CLOUD Sportsbook API integration is probably the most popular option for launching a full-fledged sports betting business. Upon launching a new project within an already integrated platform, you can choose sports or casino as the main domain.

The solution, as well as all other integration methods, includes a customisable interface that has been designed with best UX/UI practices for bettors. Bookmakers are free to choose between maintaining the tried-and-trusted INNOVATIVE CLOUD website design or setting up their own frontend backed up by the Sportsbook team.

No matter what frontend option you choose, we provide all the guidelines and technical support needed to ensure smooth integration and launch.